Interactive Event Exhibit
Company
San Diego Convention Center – a 2.6-million square foot facility located along the waterfront in downtown San Diego, hosting conventions, trade shows and community events.
Role
Visual & UX Designer
Deliverables
Exhibit Design, Large-Scale Printing and Fabrication
Business & Marketing Goals
Brand Activation, Event Promotion, Generate Goodwill
Background
In November 2019, the San Diego Convention Center (SDCC) hosted it's 30th anniversary celebration. Hundreds of guests attended a kickoff luncheon, including former employees, non-profit leaders and government officials.
The team wanted to make the SDCC’s history and employees a focal point of the celebration. After brainstorming with the Communications team, we decided to create exhibits that celebrate the Center’s history, long-time staff and what the building means to them.
In collaboration with another designer, I concepted, copyedited and designed three large-scale physical displays for the event: two informational exhibit walls and an interactive wall. I worked closely with an external fabrication team to complete the exhibit on a tight timeline with little budget.
Exhibit Wall
Design
The double-sided exhibit walls included copy and photography about the SDCC’s history, employees, community involvement and sustainability. The goal of this exhibit was to tell the story of the SDCC and celebrate those who made it successful.
After the walls were premiered at the SDCC's anniversary luncheon event, they were put on display at the San Diego International Airport for several months.
Interactive
Exhibit Design
I concepted and designed the interactive exhibit experience to serve as a brand activation and establish an emotional connection with attendees.
Featuring three different prompts, attendees were invited to share their Convention Center story and hang their story card on on the wall. The display collected many heartfelt messages and memories that were shared across the organization.
