Product Launch Campaign
Company
Lotame – a global B2B data, audience management and advertising technology company
Role
Design Director
Deliverables
Design Strategy, Creative Brief, Project Management, Social Graphics, Deck Design, Email Design, Display Ads, Landing Page
Business & Marketing Goals
Successful GTM Strategy, Product Promotion, Lead Generation, Increase Value for Current Customers
Background
Social media has a broad customer reach with over 4.7 billion people across the world actively using these platforms. Digital marketers are eager to tap into social media audiences as a part of their advertising strategy.
However, the most popular platforms today are often called walled gardens, because they limit advertisers’ ability to target and bring in outside audience data.
In response to this challenge, Lotame created a new product offering called Social Activation. Social Activation helps digital marketers create social media audiences, enriching with 1st-, 2nd- and 3rd-party data, to efficiently target these audiences at scale.
The Marketing team was tasked with creating and executing a go-to-market strategy to launch this new feature in the adtech and martech space.
Two variations of our social and display artwork for the campaign
Hubspot landing page
Process & Deliverables
I collaborated with Marketing and Product Marketing on a Creative Marketing Brief, which detailed a project overview, target audiences, objectives, key messaging, design deliverables, budget and important dates/milestones.
As with most projects, I kicked off the design process with research. How do competitors in our space represent social audiences? How can we differentiate ourselves?
From there, I developed a cohesive look for the campaign that would translate across all of our digital assets and marketing collateral. Working with our Senior Designer, we created a landing page, one sheet, slide deck, and social, email and display graphics.
One sheet for sales enablement
Slide decks with simple graphics & complex workflows
Email promotion targeting current customers
Impact
The integrated digital campaign launch was a success, and Lotame continues to promote the offering on an ongoing basis.